Introduction

You might be saying, “This sounds too good to be true.” But the truth is that it’s not! We have decades of experience in survey research so we know what works and what doesn’t. This means that we can design surveys that produce fast and accurate results for our advertisers.

As an advertiser, you are most likely accustomed to receiving a standard set of metrics from your digital partners. We live in an age where we can track just about anything on any device. And we do. Here at Snapchat, we understand that being able to track your ad performance is extremely important, but we also know that sometimes there are things you just can’t track. For us, driving results for our advertisers is very important and we believe that the number of impressions delivered and the percentage of those impressions viewed aren’t the only way to measure a campaign’s success.

Here at Snapchat, we understand that being able to track your ad performance is extremely important, but we also know that sometimes there are things you just can’t track. For us, driving results for our advertisers is very important and we believe that the number of impressions delivered and the percentage of those impressions viewed aren’t the only way to measure a campaign’s success.

We’re always looking for new ways to help our advertisers succeed on our platform by providing them with more detailed information about their campaigns and how they’re performing. If you are an advertiser who has gotten in touch with us about running an advertising campaign through Snapchat, then hopefully this post will provide some insight into what metrics matter most and how we use them internally (and externally).

To help us better understand the impact of our campaigns, we rely on our Survey Solutions team to conduct custom research with Snapchatters in the US on behalf of our advertisers. In partnership with Snap Inc., the Survey Solutions team works with brands to learn how their campaigns are performing and how they can make improvements based on data—not hunches or assumptions.

To help us better understand the impact of our campaigns, we rely on our Survey Solutions team to conduct custom research with Snapchatters in the US on behalf of our advertisers. In partnership with Snap Inc., the Survey Solutions team works with brands to learn how their campaigns are performing and how they can make improvements based on data—not hunches or assumptions.

Snapchatters are a great way to get feedback about your ads—they’re active users who watch a lot of content every day!

Get real-time feedback from audiences who see your ads on Snapchat!

Not sure who to target with your Snapchat ad?

Snapchatters are a great target audience for many businesses. With more than 23 million daily active users, most of whom are under 30 years old, it’s no wonder that brands love targeting the platform. But there are even more reasons why this is such a good fit:

• They’re tech-savvy. Snapchatters have grown up with technology and are very comfortable using it in their everyday lives. In addition to being highly engaged with the platform itself (69% visit multiple times per day), they also spend a lot of time on other digital platforms like Facebook, Instagram and YouTube.
• They’re mobile-first customers who are constantly on the go—which means you can reach them at all hours of the day! This makes marketers excited about Snap ads because they don’t have to worry about scheduling for specific times when people will be available; instead they can just focus on delivering high-quality creative whenever relevant so that people see it whenever it makes sense for them during those 24 hours per day!

Conclusion

Want to learn more about our Survey Solutions team? We’d love to hear from you! Reach out to your Snapchat representative for more information.