But they didn’t last long either. “I’m a terrible plant parent,” she admits. Leena’s struggle with plant care is not unique. Many people, especially those new to gardening, find themselves struggling to keep their plants alive.
The process of starting a houseplant side hustle can be daunting, but it can also be rewarding. Pettigrew’s experience highlights the importance of planning and organization. She emphasizes the need for a solid business plan, a clear understanding of her target market, and a well-defined pricing strategy. Pettigrew’s journey also underscores the importance of building relationships with customers. She found that engaging with her customers on social media and fostering a sense of community around her plants was key to her success.
he’s now a full-time plant enthusiast. The side hustle model is gaining traction, with more people turning to it for supplemental income, creative expression, and even a career change. This shift is driven by several factors, including the rise of social media, the increasing demand for unique and personalized experiences, and the desire for greater flexibility and autonomy in the work environment.